Bringing Associations Together To Boost Performance


Association Communications Workshop

Register for this event
Date:Wednesday, 2 October 2019
Time: 9:00 am - 5:00 pm
Venue:Level 29, 259 George Street, Sydney NSW 2000
Presenter:Stephen Hale, John Peacock, Philippa Shelley Jones, Zara Bryan

Registrations: Members $440 including GST 
Non-members $660 including GST (NFPs only)

Effective communications to members, external stakeholders and internally, are the lifeblood of an association. The good work done by your association, society or charity needs to be told to the right people at the right time – and for the right reasons.

This practical one-day workshop will examine why communications are crucial, and how to develop and deliver quality communications with impact.

Register now to find out how to maximise your association’s reach and reputation.

8.45am     Welcome Tea and Coffee

9.00am     Session 1: Why communications matter in associations 

  • Purposes of communications in associations
  • Member communication and internal communication
  • In-house versus outsourcing

10.30am    Morning Tea

11.00am   Session 2: Digital communication, data and online channels

  • The ins and outs of EDM marketing
  • Collecting data – and how to put it to good use
  • Maximising your online presence

12.30pm   Lunch

1.30pm    Session 3: Traditional communication methods

  • What are the traditional communication methods and are they still useful?
  • Print publications in a digital era
  • A-Z of creating a printed publication

3.00pm   Afternoon Tea

3.30pm   Session 4: Case study - Mortgage & Finance Association of Australia (MFAA)

  • Stephen Hale, Head - Marketing & Communications, MFAA    

5.00pm    Close

Morning tea, lunch and afternoon tea included. 



Stephen Hale, Head - Marketing & Communications, Mortgage & Finance Association of Australia 

Stephen is an experienced marketing professional and Managing Director who has worked in consulting and in-house roles covering both consumer and B2B marketing. He is currently the Head of Marketing and Communications at the MFAA where he specialises in Media and Government Relations, Consumer Advocacy, Communications and Non for Profit Management.

Stephen also recently headed up the two businesses for Ogilvy being Ogilvy Impact and Ogilvy Earth. He was the founder and MD of the later that has become the leading sustainability and responsible brands consultancy globally.

Stephen has managed many diverse projects for clients in the FMCG, Manufacturing, Telecommunications, Banking, Retail, Medical & Pharmaceutical and Government sectors. Many of these programs are global award-winning, such as the Impact brand which was named the B&T Specialist Agency of the Year 2008 whilst he was Managing Director.

He has developed structured approaches to key issues such as energy efficiency and employee behaviour change and has been recently working in the digital space with projects in both web-based marketing, internal digital networks and social media in industries as diverse as medical, property, NGO and retail.

Stephen has been a much sought after public speaker with engagements including Government Leaders Forum, Green Brands, Enviro 2010, Australian Sustainability Conference 2012 and Macquarie Graduate School.

John Peacock, Chief Executive Officer, Associations Forum

John is the Chief Executive Officer of Associations Forum, is one of Australia’s most experienced advisors to associations and charities and is a thought leader for the not-for-profit sector. With a BCom (University of NSW), he has held senior management and Directorship roles with various not-for-profit organisations. Since 2000, John has trained and consulted to hundreds of associations and charities, large and small, on strategic planning, governance, board effectiveness, operations, restructuring and financial issues.

As well as engagement on specific projects, John’s consulting business undertakes whole-of-organisation reviews of associations and charities. John’s operational specialisation is developing plans that can be translated into actions, budgets and job descriptions. His change specialisation is in the field of mergers of associations.

Philippa Shelley Jones, Editor, ASSOCIATIONS, Associations Forum

Philippa produces Associations Forum’s flagship publication ASSOCIATIONS, which is a 28-page glossy publication distributed in print and digital formats three times a year. She is responsible for all aspects of the magazine including content development, writing articles, design management and editorial.

Philippa holds Bachelors of Arts/Laws from UNSW and worked as a solicitor in a large Sydney law firm for 13 years. She has also worked as a contract editor and has completed the Australian Institute of Company Directors Company Directors Course™.


Zara Bryan, Marketing & Communications Manager, Associations Forum

Zara coordinates member communications, marketing campaigns, e-newsletters and social media. Her role also includes sourcing and writing articles and developing website content. 

Zara holds a Bachelor of Journalism and Professional Writing from the University of South Australia. She has previously held communications and marketing roles with local and state government in South Australia before moving to Sydney.



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