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Association Membership Continues Upwards Tradectory Post COVID-19

Associations Forum, Australia’s leading network of associations has released the 2022 Association Membership and Services Survey. 

Surveying over 200 associations across Australia, key findings of this year’s survey report included:

  • Member retention rates remained relatively strong. Professional associations saw an increase in member retention rates, a welcome change from last year’s decrease
  • Associations continue to offer discounted membership rates to members who specifically state they cannot pay due to financial restraints brought on by COVID-19, however associations were less likely to offer a blanket, free or discounted membership
  • Restrictions on face-to-face gatherings caused by COVID-19 continued to cause cancellations and postponements of association events
  • Associations have begun embracing hybrid event models with almost half of the participants allowing both face-to-face and online attendance to association events

Associations continue to tweak the way members are serviced based on members’ wants, needs and the restrictions of the current climate. Membership and member services are fundamental to associations and charities, and the main challenge for these organisations is to provide services that members deem essential or highly valuable.

Associations Forum has been conducting the Association Membership and Services Survey for 13 years to develop an understanding of the services that are offered by a broad range of associations and charities, in order to set a benchmark for the sector.

About Associations Forum

Associations Forum is Australia’s largest broad-based network of associations with over 600 members. Its mission of “bringing associations together to boost performance” is achieved through delivering information, training and advice. Visit www.associations.net.au

For further media information, contact Jordan Brooke, Communications Officer at jordan@associations.net.au or +61 2 9904 8200.

27 April 2022. 

 

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