Members are at the core of not-for-profit organisations. They provide financial and human resources to perform the work of the association. A healthy membership leads to a vital organisation, yet even strong groups need to pay close attention to boosting membership numbers.
With a large marketing and promotion budget, associations could accelerate membership growth, but few organisations enjoy the luxury of ample funding. Therefore, we have to 'think smart' to utilise low-cost and highly effective strategies... more